The Rising Cost of Workslop

Each piece of AI workslop costs nearly two hours of cleanup. The four fractures inside the AI productivity bet — and the massive bill compounding…

May 12 • Rebecca Rae

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The Marketing Seat That Survives

Notes from inside the conversations where marketing is being repositioned and what comes next

May 5 • Rebecca Rae

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April 2026

Claude Design: the complete guide to real work

Setup, the prompts that escape the default, three export paths, and the Cowork → Claude Code workflow you can steal.

Apr 30 • Rebecca Rae

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The Marketing Expertise Layer for Claude Code

How I use AI to run my solo-consultancy as a fractional CMO/CDO, and I'm giving it away.

Apr 23 • Rebecca Rae

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Claude actually did get dumber, but you can fix it.

Three silent default changes between February and March. 43 mid-task bail-outs a day, visible reasoning down 67%, and the exact fixes that work.

Apr 16 • Rebecca Rae

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I Rebuilt My Professional Brand for AI. It Cost $0.

You should be courting chatbots, but not the way that you think.

Apr 9 • Rebecca Rae

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ROAS Is A Lie You Pay For

Attribution has a conflict of interest problem and a $3 trillion blind spot, but there is a better way.

Apr 2 • Rebecca Rae

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March 2026

AI Strategy Has a People Problem

AI removes friction. The operator loses discernment. The output gets worse. Rinse and repeat.

Mar 27 • Rebecca Rae

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The Money is Getting Worse

In January, I wrote that the money was getting weird and it rhymed with 2008. It's two months later and what the actual f*ck.

Mar 19 • Rebecca Rae

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Agent Orchestration Is the Hard Part

Everyone's building agents. Nobody's really talking about what happens when you need them to talk to each other.

Mar 12 • Rebecca Rae

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The Last Transaction With a Human in It

What happens when neither party is human anymore?

Mar 3 • Rebecca Rae

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February 2026

You Were Hired for a Different Job Than the One You're About to Have

The person running your CRM was hired to manage email flows and segmentation. Within 18 months, that platform will be the negotiation layer between your…

Feb 27 • Rebecca Rae

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